Continuing on the trend of last week, Dove continues to use Twitter as a way to connect to fans and reach out to those who may need assistance. Something new to add is the fact that Dove tries to stay up to date with the latest social media/communication trends, for example when responding to customers they will use the sparkle emoji, which has been a popular emoji circulating around the internet currently. They are also still speaking out politically and culturally, at the moment speaking out about hair discrimination against POC. They are co founders and supporters of a movement to pass the first law to ban race-based hair discrimination. Another thing that noticed and found really interesting was someone asking for hair advice and Dove actually responding and listening. They are a huge company that deals with several products with completely different markets, so it was cool to see them respond and help out with one aspect of their brand. Something I found to be funny was Dove responding to a very blunt hate tweet. I like that they acknowledge that some people are not going to like their products instead of ignoring them and focusing on the positive reviews.
