This week, Dove’s Twitter account really focused on women empowerment, as the other day was International Day of the Girl. They took this week to honor various women who are helping the self esteem and confidence movement. Most notable was Emmanuelle Charpentier and Jennifer A. Doudnda, who won the 2020 Nobel prize for chemistry for their work on the genome-editing tool CRISPR. I loved that they acknowledged this as this is the first Nobel prize won by women without a male collaborator, which really goes along with their campaign that emphasizes the importance of women in STEM. I think it’s really cool to see a brand go so far to promote such ideals. They are a soap and body product company, they really do not need to be this active in social issues but I love it and I think it’s a really good reputation-building strategy. Along with last week’s post, Dove announced that their Confident Me at home tool kit is now available in Spanish. This toolkit is to inform parents, mentors, and educators on boosting body confidence in young people, specifically now in those who are participating in virtual learning. It is so cool to see a company not only creating tools in which to help people accept how the school system is operating today, but to make these tools accessible to more than one language. Overall, this week was more social issue and politics based over on Dove’s Twitter account, as Dove keeps pushing the Crown Act, a law in which to end hair discrimination. They also respond to a user criticizing their heavy involvement as a body care company, and they responded in just about there coolest way they could, and how I wish more companies and influencers would as well. The response is in the last picture posted.
