This past week, Dove released a new commercial addressing the stigma around black men in today’s society. The ad called foe change of action, to share and spread stories with the hopes of achieving racial equity. This was shown alllll over their Twitter account. Many people had lots to say as did Dove themselves. There were people criticizing the ad as they did not believe that anything could be changed within the system, to which Dove replied that they have created a partnership with the NBPA in an effort to speed up action to change and vowed to keep spreading awareness and do everything that they could to educate as many people as they could. Those who met the commercial with appreciation commended Dove for trying to make things right. Dove responded once again confirming their belief that change can happen and that they can make an impact in getting that message across. They say that they recognize their responsibility and the position they are in to help people and amplify the stories and voices of those who do not have the platform that Dove does. A recent trend I am noticing is how much action Dove takes. When the Black Lives Matter movement was once again revived, many companies joined it as a trend, showing their support, donating some money, but ultimately forgetting about it and moving on. I have not noticed many companies go as far as Dove has, creating and largely supporting law for change in stereotypes and discrimination and using their platform to give voice to those who do not have the platform to do so. Dove once again runs their company and handles themselves in ways in which I wish more companies and people in positions of power did.
